Immersed in the captivating tapestry of San Francisco's communities, including Sunnydale, Hunter's Point, Potrero Hill, and the Fillmore, my work serves as a poignant reflection of these historically significant, vibrant neighborhoods, currently grappling with unprecedented change.
In my role as Design & Content Development Director, I spearheaded the creation of a diverse range of media offerings for the YMCA, with a special focus on branded content. I established a comprehensive in-house design and content studio, providing invaluable support to directors by seamlessly integrating brand elements across all programs and initiatives.
One of my notable endeavors was the development of an original film series titled "Neighborhood Stories." Originally conceived to shed light on the remarkable individuals residing in the San Francisco neighborhoods served by the YMCA, this series aimed to present a positive perspective on communities often portrayed in a negative light.