2016 - CapitalOne’s Boston UnCommon Award show, was based on the best in Boston’s art scene, tech innovation sectors, food and nightlife, voted on on by reporters, editors and readers. The award show, earned 100k in ad revenue as well as 5 million marketing/advertising impressions (across all mediums)
Created, filmed, edited and produced the show's category content as well as collaborated on it's media campaign.
At top are examples of the campaign.
Below are some of the show's category openers, starring fellow Bostonians Keytar Bear and Project Runway Winner Erin Robertson.
2016
Art Director/ Designer
The Spotlight Series came about due to the tremendous amount of notoriety around the Academy Award Winning movie "Spotlight". The idea was to show the incredible breath of work the Globe's Spotlight team had done beyond the Catholic church story. It's taken on the fish industry, corrupt landlords, state agencies, institutions of higher learning and social injustice.
The idea for the campaign was to use actual spotlight headlines in jarring examples of the crimes they exposed.
Videographer/Editor
Between 2014-16, The Globe introduced a revamped Business section, a new political section in Capital, a new Catholic site in Crux and a campaign for bostonglobe.com. I loved doing these projects because it gave me the opportunity to showcase the symbiotic relationship between reporter and city, but more importantly it put a face to a name on the byline for the reader.
Finally, the Globe Recruitment film - although the company is no longer in South Boston, this piece is still one of my favorites.
2016
Co-creator, producer, videographer of original content series for Design New England Magazine for social and online editions. The projects included artist profiles, behind the scene shorts, event and gala filming and architecture features, which increased readership and ad revenue for the online edition.
2021
2017
Art Director | Videographer | Editor | Designer
My first client in San Francisco was The Beat Museum, the only museum in the world dedicated to the Beat Generation, and in what better place than North Beach.
Examples are from the boards for a social campaign and video series narrated by the founder of the museum Jerry Cimino.
2016
Videographer/Editor
Art Director | Videographer | Editor | Designer
2014-16
Art Director / Videographer / Editor
2023-24
At AssetMark, I had the opportunity to help grow and advance an emerging brand within the financial tech sector. As the Multimedia Manager for Video, I spent the past year aligning our product, editorial, and investment assets with high-quality media content, visual effects, and graphics to tell our brand story.
Below are examples showcasing the breadth of the work, including product launches, social campaigns (Behind the Numbers & Future Advisors), executive communications, and board presentations.
2017-2023
Multimedia Director
Art Director | Design | Copy
Recognized mostly for my film work at the YMCA of San Francisco, I began as a content producer, managing communications and design for the social services division, Urban Services. This role allowed me to expand the brand in meaningful ways while consistently delivering impactful content. Below are examples of editorial, event, and social campaigns I developed from 2018 to 2022.
Videographer/Editor
As Multimedia Director, I established a digital media presence for the YMCA of San Francisco, starting in 2017, focused on storytelling, documentary filming, video content and creative design -
supporting brand initiatives, product strategy, member acquisition and revenue generation.
Below are examples that reflect the interesting and very fun range of work at Boston.com and its radio station RadioBDC offered - including the station's first commercials, the annual Halloween bash, and the Santa Speedo Run.
2016
Art Director/Videographer/Editor
Reformatted RadioBDC Live Sessions, to be an intimate live show for up-and-coming alternative bands. We shifted the band space to a location that offered windows and natural light. One camera shoots went to two and sometimes three cameras as well as multiple lens trials. The example below is with an anamorphic lens.
The changes were met with increased views and happier bands, which often sought our sessions out to use for their own social.
Sessions found multiple sponsors including a national one, in 2015, with ATT, a package worth over 50k.
In 2015
Art Director | Design
I directed, filmed and produced, “Boston People” a Boston.com multi-media interactive original content series on local Bostonians. The project also required social spots and a 30-second commercial which was based on Sesame Street’s iconic “People in Your Neighborhood”. Boston.com saw a dramatic 43% increase in readership/overall traffic during the series 3 month extent.
Also below, is Boston.com's Love Letter's homage to Wes Anderson celebrating its 5th anniversary together.
2016
Art Director / Designer / Videographer
The Boston Globe Travel Show is a weekend long travel, food, and craft beer festival in February, that brings close to 25,000 people together looking for travel deals. In 2013, I had a chance to art direct the new campaign which was based on the simple idea, that most Bostonians by mid-February are sick of the cold and the mundane and need a trip. This campaign was to be a reminder of that.
Below are my boards and copy that I presented along with the finished 30 second commercial spot. I included my secondary campaign which i was very fond of, but until now, never saw the light of day.
2014 - Citizen's Bank Summer Arts Weekend, is a week long festival of music and arts in the city of Boston. My initial work for Summer Arts was to design the logo. The following year, we built sponsored content with ArtBoston as part of the festival program.
2003 -2008
Art Director | Design
I started my design career in sports - creating posters, baseball cards, team souvenirs and then merchandise. As the teams got better, partnerships with the Bruins, Celtics and Red Sox offered opportunities to create in-game programming, commercials, and most recently a partnership with NESN ( New England Sports Network )
2016 - New England Sports Network
Art Director | Videographer | Editor | Designer
Developed, filmed and produced original sports content for NESN for Boston’s annual sports award gala, “The Globies”, an hour-long television event, that earned over a million dollars in ad revenue.
