2016 - CapitalOne’s Boston UnCommon Award show, was based on the best in Boston’s art scene, tech innovation sectors, food and nightlife, voted on on by reporters, editors and readers. The award show, earned 100k in ad revenue as well as 5 million marketing/advertising impressions (across all mediums)
Created, filmed, edited and produced the show's category content as well as collaborated on it's media campaign.
At top are examples of the campaign.
Below are some of the show's category openers, starring fellow Bostonians Keytar Bear and Project Runway Winner Erin Robertson.
Art Director/ Designer
The Spotlight Series came about due to the tremendous amount of notoriety around the Academy Award Winning movie "Spotlight". The idea was to show the incredible breath of work the Globe's Spotlight team had done beyond the Catholic church story. It's taken on the fish industry, corrupt landlords, state agencies, institutions of higher learning and social injustice.
The idea for the campaign was to use actual spotlight headlines in jarring examples of the crimes they exposed.
Between 2014-16, The Globe introduced a revamped Business section, a new political section in Capital, a new Catholic site in Crux and a campaign for bostonglobe.com. I loved doing these projects because it gave me the opportunity to showcase the symbiotic relationship between reporter and city, but more importantly it put a face to a name on the byline for the reader.
Finally, the Globe Recruitment film - although the company is no longer in South Boston, this piece is still one of my favorites.
Co-creator, producer, videographer of original content series for Design New England Magazine for social and online editions. The projects included artist profiles, behind the scene shorts, event and gala filming and architecture features, which increased readership and ad revenue for the online edition.
My first client in San Francisco was The Beat Museum, the only museum in the world dedicated to the Beat Generation, and in what better place than North Beach.
Examples are from the boards for a social campaign and video series narrated by the founder of the museum Jerry Cimino.
Art Director / Designer / Videographer
The Boston Globe Travel Show is a weekend long travel, food, and craft beer festival in February, that brings close to 25,000 people together looking for travel deals. In 2013, I had a chance to art direct the new campaign which was based on the simple idea, that most Bostonians by mid-February are sick of the cold and the mundane and need a trip. This campaign was to be a reminder of that.
Below are my boards and copy that I presented along with the finished 30 second commercial spot. I included my secondary campaign which i was very fond of, but until now, never saw the light of day.
2014 - Citizen's Bank Summer Arts Weekend, is a week long festival of music and arts in the city of Boston. My initial work for Summer Arts was to design the logo. The following year, we built sponsored content with ArtBoston as part of the festival program.
Senior Designer/Art Director
For the Boston Globe’s second documentary film festival, “GlobeDocs", the idea behind the visual was to incorporate the newspaper's history of printing i.e. the press and the ever present color bar, with film. This was the first iteration of the movie poster and my favorite.
The trailer was filmed for the first festival a year prior, and was based on a similar idea, journalists and their stories.
The event brought in 60k in revenue, with over 2,000 in attendance.
2016 - New England Sports Network
Art Director/ Videographer/Editor/Designer
Developed, filmed and produced original sports content for NESN (New England Sports Network) and the Boston Globe for Boston’s annual sports award gala, “The Globies”, an hour long television event, that earned over a million dollars in ad revenue.
Rebranded and reformatted RadioBDC Live Sessions, which is an intimate live show for up-and-coming alternative bands. We shifted the band space to a location that offered windows and natural light. One camera shoots went to two and sometimes three cameras as well as multiple lens trials. The example below is with an anamorphic lens.
The changes were met with increased views and happier bands, which often sought our sessions out to use for their own social.
Sessions found multiple sponsors including a national one, in 2015, with ATT, a package worth over 50k.
Below are other examples that reflect the interesting range of work a radio station offers - the station's first commercials, the annual Halloween bash, the Santa Speedo Run, and hockey mockumentary at Fenway.
I started my design career in sports - creating rally cards and posters, baseball cards, team souvenirs and then merchandise. As the teams got better, partnerships with the Bruins, Celtics and Red Sox offered opportunities to create in-game programing, commercials, and most recently a documentary web series on the Boston Cannon's time in training camp through to opening day.
Directed, filmed and produced, “Boston People” a Boston.com multi-media interactive original content series on local Bostonians. The project also required social spots and a 30 second commercial which was based on Sesame Street’s “People in your Neighborhood”. Boston.com saw a dramatic 43% increase in readership/overall traffic during the series 3 month extent.
Below, is Boston.com's Love Letter's homage to Wes Anderson, and celebrating it's 5th anniversary together.
Below is some of my initial work for the YMCA of San Francisco at Urban as creative director. The first is the social campaign, designed to communicate many of the aspects of Urban's social work and outreach in the San Francisco community. The line "Get to know Urban" was immediately taken as the call to arms, due to the genuine nature of it's approach, acknowledging for the most part, that the general public wasn't too familiar with Urban's work in the community even though we are a huge branch of the Y.
The film, is for the Reach & Rise Mentoring program in San Francisco, a national program and part of YMCASF.